A Day In The Life Of A Chef

Jan 13 2024 Published by admin under Uncategorized

Wake up at the crack of dawn to prepare for service.

Chefs generally work a long day, waking up at the crack of dawn to prepare for their restaurant’s service, dressed up in profession cook shirts and chef hats. They must start with a nutritious breakfast, as they’ll need energy throughout the day.

Cooking is not easy and takes up a lot of time in the kitchen. A chef has to manage work life and family life at times. They have to stay creative when coming up with new dishes. Chefs must stay organized in order to keep track of their tasks, deadlines, and work schedule. They are expected by the public to be expert cooks with an excellent understanding of the ingredients and chemicals used in cooking food. They have a responsibility to create safe meals for their customers. Chefs must enforce safety rules when working so as not to harm themselves or anyone else working with them. It takes about forty hours per week just cooking and baking alone. Cooks work similar hours from early morning until late evening but some might stay open 24 hours.

In addition to preparing the menu for the day and getting ready for service, a chef will also need to ensure that the kitchen and all staff are organized and ready for the day. If a chef is in charge of a kitchen, they will also need to prepare for any staff absences or emergencies that may happen during the night ahead.

When it comes down to preparing food, chefs have their own unique style, which usually reflects on how they want the meal prepared. The main goal is always going to be ensuring that all customers are happy with what’s served up at each service.

Prepare fresh produce, proteins, and sauces in order to have everything ready for when customers come in.

The kitchen staff also need to ensure that the kitchen is stocked up with the necessary food supplies. This means ensuring that there are fresh vegetables, protein, and any sauces needed for each dish in order to make sure everything runs smoothly during service times.

Meal prep is one of the most important tasks of the day for a professional chef. They need to ensure that they have all the ingredients and supplies ready for service. This can include things like prepping fresh produce, meats, and sauces in order to ensure that there is no delay when customers come into the restaurant.

Deliver orders on time while also making sure that all customers are satisfied with their food.

A professional working, especially the head of the kitchen, has to ensure that the food orders are always delivered on time to guests, because if they aren’t, then the chef will lose their job. This is because customers are not pleased with the food that they have ordered, and this can affect how much money a restaurant makes on each night of service.

A professional chef must make sure that all of the food orders are delivered to guests exactly as requested by them, without any errors or mistakes. It can be very stressful for chefs if there are frequent mistakes made when delivering food during service times.

Clean up after service is over – make sure there’s not a single dish left behind!

Another important part of a chef or trainee chef’s day is cleaning up after service. There is nothing a chef doesn’t like more than working in a dirty kitchen, which can be dangerous for the people working there as well as cause contamination of the food being prepared and served. A dirty kitchen can mean accidents and room for other hazards in the kitchen, which can cause severe injuries to people working in the kitchen.

The first thing chefs need to do when cleaning up after service is make sure there are no dishes or dirty utensils left behind, which can cause more work for other members of staff who will be expected to clean up this mess. Once all the food has been cleared away and the kitchens cleaned, it should then be time for a well-deserved break.

After their break, chefs may find that they have extra work once again, depending on what responsibilities the head chef gives them. It’s usually good practice if tasks like these are given at least two hours before service begins so that trainee chefs don’t get too stressed out about having enough time to complete everything during busy times.

Go home and go to bed so they can do it all again tomorrow!

At the end of their day, a chef can be one of the most tired people you will ever meet. After a long day of hard work, training, and learning new skills, they need to go home and relax so that they can recover from the stresses of their job. Unfortunately for chefs, this may be one of the few times during their career where they are able to rest as much as possible.

A professional chef’s life is always busy but never boring; there is always plenty to do in order to keep things running smoothly behind-the-scenes at any restaurant or food establishment. Leaning duties must take place after service has finished each day even if it means getting stuck into an extremely messy situation – soap suds here we come! They spend many hours working away preparing meals for people who enjoy eating delicious dishes created by them, and it brings them immense pleasure to see people enjoy the food they have produced.

Many chefs start working in kitchens as young people and it often becomes a lifelong career, so this means there are always new things to learn and ways of doing things that can help move their careers forward. Learning how to cook traditional cuisine from different cultures around the world helps them understand more about the ingredients used which also makes cooking more enjoyable for those who love experimenting with flavours. So, when you see a chef with their bib aprons and a bright smile on their face, know that they have come a long way to be who they are today.

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Top 4 Most Popular Seafoods in the US

Jan 13 2024 Published by admin under Uncategorized

Shrimp:
Shrimp is delicious because it has an extremely low-fat content. It also has high levels of selenium which helps to protect against heart disease. Shrimp is a very versatile food that can be enjoyed in tons of dishes. It can be used in pasta, salads, or even eaten on its own. Shrimp comes in many sizes and can range from small to large. Shrimp is a popular food because it tastes great and has many health benefits, which include lower cholesterol and reduced risk of heart disease.

Tuna:
Tuna is a very rich source of protein and vitamins, such as B12 and thiamine (B-vitamin). Tuna can be very high in protein and omega-three fatty acids which help lower cholesterol levels. It’s also extremely low calorie so you don’t have to feel guilty about enjoying some every now and then. It also contains minerals like selenium which help to protect against cardiovascular diseases. Tuna fish oil is very beneficial as well since it helps lower cholesterol level by preventing plaque build-up inside your arteries which reduces your risk for heart disease or stroke significantly. Many Americans love tuna as part of their lunch or dinner at home or work. It comes pre-packed making it easy to eat on the go too. There are so many different ways you can prepare tuna such as baking, grilling, cooking with vegetables.

The possibilities for eating tuna are endless, and you cannot forget about all those tasty recipes that use canned tuna from fresh tuna suppliers, like salads and sandwiches. One popular way that tuna is enjoyed in the USA includes it being used to make sushi rolls with rice and vegetables wrapped around them. Another way people enjoy eating tuna involves using canned varieties instead of fresh ones because they can be stored for long periods without an issue or refrigeration needed. Whatever way you choose to eat your tuna, we guarantee you’ll love its taste while enjoying all of its health benefits too.

Salmon:
Salmon contains nutrients like vitamin B12, selenium, iron, potassium, phosphorus, zinc, calcium, Vitamin D etc., making it one of the most nutritious foods available today. It contains high levels of Vitamin B12 and other essential nutrients that are necessary for our body to work properly. Salmon offers many other health benefits including reducing the risk for heart disease by boosting good cholesterol (high-density lipoprotein) while lowering bad cholesterol (low-density lipoprotein). Eating salmon also helps keep our brain cells functioning. In addition to its nutrients, it is a very versatile and tasty fish. You can roast it, grill it, poach it or even stuff the fillets with healthy ingredients like spinach and feta cheese to add some extra flavour. Fresh water salmon is one of the most popular seafood types.

Lobster:
In recent years, Americans have been increasingly eating lobster as a special dinner option. Lobster is also very healthy and offers many nutrients, including selenium and vitamin B12, which help keep our red blood cells in good health. It offers other health benefits, such as omega-three fatty acids, which help reduce the risk of cardiovascular diseases. Lobster helps protect the body against diseases such as thyroid disease, depression, and anaemia. This delicious seafood can be cooked in many different ways, such as boiling, baking, and roasting. It offers a delicate flavour and is considered to be a very high-end meal. Lobster is also a great meal for special occasions such as weddings, graduations, or New Year’s Eve celebrations. Lobsters are very popular in American restaurants and are even in high demand by customers who enjoy them at home as well.

While these are the more popular types of seafood in USA, many people also like eating squid, mussels and octopus. Squid provides many health benefits such as lowering cholesterol levels, improving heart conditions and even providing good skin care. It is also a very healthy food because it contains no saturated fats or trans-fat at all. While most seafoods have to be cooked for a long time in order to make them tender enough for consumption, this is not the case with squid which can be cooked within minutes of being caught making it available on dinner tables faster than other types of seafoods.

There is no doubt about it that seafood is a favourite food, not only in the USA but everywhere in the world. It is good for your health, easily available, and delicious. However, most seafoods have a higher cost than other types of meat so they are not affordable to everyone.

Consumers should be very careful when buying their favourite type of seafood from grocery stores or from restaurants. Make sure that it has been properly stored during transportation and storage, check if it smells fresh without any foul odours. Make sure that you choose your fish carefully because some species appear similar but taste differently others which means choosing the wrong one might spoil your appetite completely.

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Classification of Seamless Pipe

Jan 13 2024 Published by admin under Uncategorized

Seamless pipe is a long steel pipe with a hollow section and no joints on the periphery.

1. According to production methods, seamless steel pipes can be divided into hot-rolled pipes, cold-rolled pipes, cold-drawn pipes, and extruded pipes.

2. According to the shape, there are round pipes and special-shaped pipes. Special-shaped tubes include square tubes, rectangular tubes oval tubes, semicircular tubes, triangular tubes, hexagonal tubes, convex-shaped tubes, plum-shaped tubes, etc.

3. According to materials, it can be divided into ordinary carbon structure tube, low alloy structure tube, high-quality carbon structure tube, alloy structure tube, stainless tube, etc.

4. According to the purpose, there are boiler tubes, geological tubes, oil tubes, etc.

Changsha Xiangjia Metal Materical Co., Ltd. the Steel Pipe Division of ADTO GROUP, is one of the leading manufacturers of steel products in China. We specializes in manufacturing all kinds of steel pipe in various grades and sizes. Years of production experience and manufacturing facilities who have a capacity of 200,000 tons per annual will ensure the good quality and competitive duration of our products.

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It’s A Lot Like Spinach Stuck Between Your Teeth – How Can You Tell You Need Marketing & Design Help

Jun 24 2023 Published by admin under Uncategorized

Having a bad marketing strategy or business image is a lot like a piece of spinach wedged in your teeth, a bad-comb over or leaving your fly open – everyone sees it, it looks bad, but no one will tell you to your face. It’s tough to know when you look good and when you need a little help. Your business image is no different. So how can you tell when you might need marketing and design help? Just as seeing a piece of spinach in your teeth in the mirror, the answer is often found through self-analysis. Looking at your competition, your prospects and your image are a great place to start. You owe it to yourself and your success to take some time to reflect on where you are, where you want to go and how you might get there.

So do you need marketing and design help? Let’s find out…

Price War:

Does it always feel like you have to compete on price? That’s tough, isn’t it? If this is the case for you, you’re not alone, I’ve found this to be a major challenge for most companies – those companies almost always desperately need marketing and design help. Here’s what happens: when customers aren’t educated on the value and benefits that they want from a professional in your industry they have difficulty evaluating which person is the best. So they evaluate professionals on something that can measure – price. You see, marketing’s first objective is to identify the value and benefit your customers want, then it should convey that value and benefit in a way that compels customers to respond and react. If there’s no perceived difference among you and your competition, customers will just rely on price when shopping.
Do you fully understand your customers’ needs and wants?

Do you know how to convey the value they want in a way that’s compelling to them?
If you answered “no”, you’re losing out on loads of customers and you need marketing and design help.Find Out How You Stack Up:

Gather some of your competition’s collateral materials (logo, business card, advertisements, brochure, web site, etc). Ask yourself, “How does my business stack up with the rest of the field?” “Do you look like an expert compared to the rest of your competition?” Here’s what you need to understand: whether we recognize it or not, our collateral materials directly and immediately convey to prospects an image of expertise and quality. By visiting your web site, seeing an ad, or receiving a business card, your prospect is already evaluating whether or not you care about quality and whether or notnyou’re an expert in your field. If your prospects don’t perceive that you are an expert and care about quality, you’ve already got two strikes against you.
How do prospects perceive your commitment to quality and expertise compared to the rest of your industry? How is that affecting your sales? If you don’t look like an expert, and that’s something that’s important to you, you might want to look into marketing and design help.
To really find out where you stand, ask your prospects what they think about your marketing materials (make sure you recruit people that will give you a straight answer).Take a Self Confidence Evaluation:

Have you ever told someone that your business image (cards, logo, web site, etc…) was temporary and that you we’re going to get it “fixed” later? Do you feel sheepish or apprehensive when showing or directing a prospect to some of your company’s marketing material? Do you avoid networking situations because your marketing and image don’t really show how good your business really is? Could you do a better job in promoting your company if your image was unique and eye-catching? Would you feel better about your business if you had a professional image?
If you’ve answered “yes”, you’ll want to contact a marketing and design expert. Not only do you need help, you probably want help as well.Are You Insane?

Small business owners are a great bunch of people; most are positive, hopeful and optimistic. These are all terrific characteristics to have; they all want their business to grow, they hope to bring in more sales and they are optimistic about getting more customers, but few of them have a plan to achieve it.
I’ll ask prospects, “Do you plan on growing your business more this year than last?” The answer is always a resounding, “Yes!” This of course is a great answer. I then follow this question up with a slightly harder one, “What do you plan on doing this year that’s going to make that happen?” This is when I get the deer in the headlights look, “I don’t know”. Business owners are optimistic and hopeful – but they don’t have a plan, and they often see investing in their marketing and design as an expense, not an investment.
Business owners want to succeed, they hope they will succeed but they have no idea how to do it. They elect not to invest in their company, their people, processes, marketing and business identity, and yet are still hopeful that they are magically going to succeed and grow their business. That’s crazy!
If you want to succeed and grow your business, that’s terrific, just make sure you have a plan and a clear strategy to back it up. Part of that strategy might include getting your accounting books in order, implementing a clear and effective marketing strategy, gathering extensive feedback from clients, hiring a business coach, competitive analysis, permission marketing or upgrading your web site, company identity or marketing materials. These aren’t expenses, they are investments.
Doing the same thing from year to year and expecting different results is crazy – well, actually it’s defined as insanity.
Are you planning on growing your business? If so, what measures are you going to undertake to do it? What are you going to do, or invest in this year to grow your company?
Do you expect to grow your company this year, or are you just hoping? Be honest with yourself. If you hope to grow your business but you’re not doing anything significant to make that happen, you probably want to look into what effective, results-driven marketing and design can do for you.Do a Skills Assessment:

One of the most beneficial concepts I’ve learned in business is knowing what I can, and what I can’t do well. Even within the field of design there are many areas I specialize in, and some I am not as strong in. In those areas where I was not as strong, I was savvy enough to recognize I needed an expert, so I hired one. I know I can’t do it all. More than that, I know I shouldn’t do it all, and you shouldn’t either. What do you really do well, and is marketing and design one of those things? Is your business being hurt because you’re trying to do the marketing and design?
Here’s a great exercise: pretend that you had a board of directors for your business, and you were on that board rather than the current owner or manager. If you were on that board, do you think that the person(s) currently doing the marketing and design for your business are qualified to help your company succeed and grow?
Does this marketing person(s) have the time; does she/he/you have the talent?

Do any of you have any formal marketing or advertising training?

Have any of you studied marketing and advertising, and how they affect consumers?

Do you feel confident that any of you know how your customer buys, and why she buys?
You might find that you’re in a good position to do the design and marketing for your company, but if you’re like most small business owners your talents might be elsewhere. If you’re really looking to grow, succeed and achieve in business, know what you don’t do well and bring people on in those areas to advise you and guide you.How’s the Reaction?

Just as parents see their baby with rose-colored glasses, small business owners often see their company very differently than their prospects. Have you ever seen an average looking baby only to hear the parents rave over and over how she/he should be a baby model? Your business is probably your baby, and you’ll see it differently than how the rest of the world does. How your business is perceived by prospects (not you) will have a direct affect on your sales your success – how prospects view your business can be the difference between success and failure. Learning to see your business through the eyes of your prospects is essential. If you want to know why John Q. buys, you have to see the world through John Q’s eyes.
How might others see your business? Ask yourself these questions:

Do prospects often compliment your business image and marketing materials?

How do you think prospects would rate your business image and marketing materials: Outstanding / Good / Average / Below Average / Dismal.

Do you think prospect’s can see a clear and definite reason to do business with you over anyone else in the industry? Are you the clear choice?

Do you have a clear, unique marketing strategy (clear and effective process of attracting new customers)?

In your marketing and advertising, are you saying the same things as everyone else in your industry?

Do you think you stand out from the rest of the crowd (in a positive light)? If not, how do you think that affects your sales?
Be honest with yourself, do your answers suggest that your prospects see you as a clear expert, the clear choice to do business with, or just one of the crowd? Now of course you see a huge difference between you and the competition, but that’s not important – do your prospects see a difference? Based on your answers, do you think you might need marketing and design assistance, or are you in good shape?Are You Keeping Up with the Joneses?

You might be in an industry that is shielded from new entrants and stiffer competition, but for the rest of us, it gets more challenging. Challenging is okay, in fact it’s good, but you have to have to meet the challenge with new ideas, more effective marketing and perhaps a better strategy. Are you keeping up with the rest of the industry, and how might that effect your sales? If you’re finding it hard to compete, there’s a strong possibility you need to infuse fresh marketing and design into your business. Ask yourself these questions:
Is your company growing at the same rate as the industry and your competition?

Do you see others in your industry that aren’t as good and talented doing better than you?

Is there more or less competition in the industry?

Is the competition getting easier or tougher to deal with?

Are you proactively competing with others in your field, or just hoping the competition won’t raise the bar on you?
The first step in getting help is recognizing you need it. Hopefully this article has given you some answers and some insight: either you should seriously look into getting marketing and design assistance, or you feel better about how you stack up against the rest of the field. Whether its marketing and design, or processes and procedures, you should always be looking at what’s working and how you can make it work better. How can you improve your business today?

I help small businesses build more confidence and credibility into their business brand. Through marketing and design initiatives; I help you feel better about your company. Making you feel good about your business gives you more confidence and less anxiety when you are networking, promoting or selling your business. If your business needs the reliability and talent of an in-house marketing and design department but doesn’t want additional employees, salaries and benefits, give me a call at 480.391.0704 – I have a new approach for you.

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Market Research – Identifying Key Markets for Export

Jun 24 2023 Published by admin under Uncategorized

Successful companies concentrate on one foreign market at a time, moving on to the next only after succeeding in the last. Demand and trend are the two key factors that determine which countries
to select first and how to set priorities.

Market research helps you identify promising markets through objective analysis of available facts and statistics. Its true, many companies start export whenever it receives unsolicited orders from abroad. Although this type of selling is valuable, the company may discover even more promising markets by conducting a systematic search.

Primary and Secondary Market Research

Market research is conducted by analysing primary or secondary data resources. In conducting primary market research, a company collects data directly from foreign marketplace through interviews, surveys, feedback and other such direct contact with potential buyers. Primary market research has the advantage of being tailored to the needs of the company and provides answers to specific questions, but it is invariably time consuming and very expensive.

Secondary market research is based on analysis of statistical data such as trade statistics. To be effective, the data should be reliable and cover significant historical period. Though it is considerably less expensive than primary research, one should be aware of its limitations. For example, the most recent statistics for some countries may be more than two years old. Moreover, the data may be too broad to be of much value to a company. Statistics may also be distorted by incomplete data-gathering techniques. Finally, statistics for services are often unavailable. Yet, even with these limitations, secondary research is a valuable and relatively easy first step for a company to take. It may be the only step needed if the company decides to export indirectly through an intermediary, since the later may have advanced research capabilities

Step 1 – Collect Data

Collect export statistics published by authentic sources. In India, there are two major sources for reliable trade statistics – Directorate General of Commercial Intelligence and Statistics (DGCIS) and Customs.

DGCIS publishes ‘Monthly Statistics of Foreign Trade of India’ Its March issue contains cumulative data for whole financial year (April to March). After publishing extremely voluminous books for years – DGCIS has started publishing this data in CD-ROM from 2004.

DGCIS statistics is extremely important for macro level data analysis. One can find out product and country wise (as also country and product wise) statistics for whole year from DGCIS publications.
You may find more information on DGCIS data including examples at Sources and Evaluation of Indian Foreign Trade Statistics

Customs department publishes port-wise “Daily List of Export and Import”. This list contains brief details of every shipment made through a seaport or airport. For more information including demo
data – check Eximstat Database

Step 2 – Identify Promising Markets

Identify five to ten large and fast-growing markets for products in your export basket. Check volume as well as trend for a historical perspective of 5 to 10 years. Ask critical questions – has market growth been consistent year to year ? Has there been a shift in product choice ? Was there a seasonal bias ?

For example – analysis of spice export data for last few years may show increasing sale of curry-type mixed powder spices and modest or decreasing sale of whole seeds.

Another example – increased rice export to Bangladesh may be traced to floods in that country rather than any long term change in demand profile. Such spurt in demand is unlikely to sustain for long and should be considered a temporary phenomenon.

In both cases – historical analysis of foreign trade statistics can help you identify seasonal bias or shift in demand.

Step 3 – Identify Emerging Markets

Identify some smaller but fast-emerging markets that may provide ground-floor opportunities. If the market is just beginning to open up, there may be fewer competitors than in established markets. Growth rates should be substantially higher in these countries to qualify as up-and-coming markets, given the lower starting point.

Step 4 – Assess Target Markets

Ascertain the sources of competition, including the extent of domestic industry production. Analyze factors affecting marketing and use of the product in each market, such as end-user sectors, channels of distribution, cultural factors and business practices. Finally, identify tariff and non-tariff barriers (if any) for the product being imported into the target country

Step 5 – Draw Final List

After analyzing the data, the company may conclude that its marketing resources would be applied more effectively to a few countries. In general, if the company is new to exporting, then efforts should be directed to fewer than ten markets. Exporting to one or two countries will allow the company to focus its resources without jeopardizing its domestic sales efforts.

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Direct Marketing Over Kill Trains Customers to Wait for Coupons

Jun 24 2023 Published by admin under Uncategorized

Is it possible for a business to spend too much of its advertising dollar on direct-mail or direct marketing? Some experts believe it is and they have some pretty good rationale for why they believe this. For instance consider if you send out coupons all the time and you end up training your customers to wait for the coupon so that they can use it and then they come to expect the coupon and therefore if you ever stop sending out the coupons your customers will stop coming to the store.

That is unfortunate because the reason you send out coupons in a Money Mailer type direct-mail or direct marketing package is to get new clientele. The goal is to get in new customers and give them great service and then they want to come back and pay full price for additional services at a later date as well as spread the word-of-mouth advertising and give your company good referrals.

But what many small businesses find is that their previous customers and long-term customers start using the coupons as well and essentially you are taking regular customers who are use to paying full price and have no problem doing so and then training them to wait for the coupons and get the discount price, which you really intended for only your new customers, as a way to get them in on a loss leader. Please consider this in 2006.

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Marketing a Truck Wash Business

Jun 24 2023 Published by admin under Uncategorized

Many excellent corporate marketers who are superstars in their own right will brain fart when given an unusual service to market. Let’s take marketing a truck wash business; How would you go about marketing the washing of trucks anyway? Well when we ask corporate marketers this subject they usually bomb big time and they do not seem to get it.

You see so often they will immediately consider trade journals, direct sales or brochures mailed to the corporate owners of truck fleets? Well sure that will get some customers, but if you only had one or two or even 5 truck washes, that would be a rather wasted effort. Direct sales makes sense but you might be sending sales teams around the country as all these over the road trucking companies which might pass by your truck stops or truck washes are all over the place you see?

The best way we have found is to go to driver lounges and tell the drivers to drop this off with the dispatchers and ask them to give you their truck dispatchers names and phone numbers so you can call the decision makers directly. Contacting a huge corporate giant trucking company directly will never get you to the dispatchers phone numbers. You have to work within their corporate system, but trying to go through the front door is a friggin disaster. So consider all this in 2006.

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Direct Mail Advertising and Thursday Advertising Rush

Jun 24 2023 Published by admin under Uncategorized

We have all been amazed at the inserts in the Newspaper that arrive on Thursdays from all sorts of retailers, so many pretty and colorful ads. One can only think thank God for recycling and some tree had to give its life for this bizarre American Shopping Marketing Ritual. Indeed we all throw most of this in the trashcans.

Some of us will carefully page through certain ones for perhaps coupons on future purchases. Well now lets consider direct mail advertising and the problems if the direct mailing packages that we business people are advertising in shows up on a coupon collecting Thursday or a business newspaper insert Sunday when the newspapers are also stacked with advertising?

If you are use direct marketing as part of your business marketing strategy then you should talk with your advertising representative or account executive to make sure you are satisfied that the direct mail package your brochures are in do not coincide with the newspaper insert peak days.

Otherwise information over load sets in and your information is likely to end up in the trashcan like all the rest and that is unfortunate considering you spent real marketing dollars in your company or small business to be included in that package. Please consider all this in 2006.

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A Guide To The Federal Direct Student Loan Program

Jun 24 2023 Published by admin under Uncategorized

In today’s competitive job market, a college degree is absolutely essential. The days where you could walk into a well paying job and carve out a lucrative career without qualifications are long gone. As a result more and more students recognize the importance of going to college in order to get the degrees. Even people who have been in the job market for a while recognized that if they want to climb up the career ladder they need to obtain a degree by going to college.

While a lot of people recognize that going to college and getting a degree combined with work experience can significantly increase their earning potential, they look at the costs involved and decide that it is just not practical and they can’t afford it.

The good news is that this might not necessarily be true and that funding is at hand through the means of Federal Direct Student Loans.

Quite simply federal direct student loans are loans made through the United States government Department of Education. These loans enable students to get funding for college in order to get a good education and obtain a suitable job.

They open up so many different opportunities for people from all sorts of backgrounds and economic situations. By receiving a Federal direct student loan it provides the means for going back to school or starting school.

It is worth noting that although the entire tuition, books and housing may not be fully covered during your time at college, a substantial portion will be making it a real affordable option. Another benefit is that the federal direct student loans do not require you to start paying the loan back until six months after graduation or if you fall below half time enrollment at a college or university. This gives you more than enough time to either settle into some employment after graduation or take on a part time job to supplement your earnings while you are learning.

The idea behind it is quite simple: to let the student graduate and find a job that utilizes the degree. The benefit is that the student will then have an increased salary because of their education and will then be able to easily pay off the loan. Thankfully, the loan payments are not high and if you can afford to pay more on the principle, then try to do so as you can get the entire thing paid off more quickly, allowing you to reap the full rewards of your salary each month.

Another huge advantage is that federal direct student loans can also be taken out by parents, grandparents or other direct relatives in order to help pay for the student’s education. A lot of parents and grandparents are keen to avoid their kids from obtaining debt before they have even stated work so this is a very popular option.

Your federal direct student loan isn’t handed on a plate to you though. In order to be eligible for a federal direct student loan, there is a short entrance counseling session that needs to be taken. It is nothing to worry about and shouldn’t put you off applying. It lasts approximately thirty minutes and is very valuable in showing you how to budget your college expenses so that you can make the repayments and start enjoying the full rewards of your salary as soon after your graduation as you can.

At the end of your college course when you are about to graduate or leave college, there is a similar exit counseling session that outlines your rights and responsibilities in repaying your loan to the government.

What if your situation changes during your time at college? Again, don’t worry as Federal direct student loans also manage deferments, forbearance and financial hardship issues. If you find that you are having problems with your loan, you should contact a counselor immediately for advice on how to handle it as there are several options available and they will be very sympathetic to your case.

Overall, Federal Direct Student Loans give potential students from all sorts of backgrounds the opportunity to be able to obtain a degree that might otherwise have been impossible.

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Benchmarking Your Marketing – The Regular Review For Performance

Jun 24 2023 Published by admin under Uncategorized

Today Virtually Every Marketing Expense Should Be Tracked to Generate an ROI

As we approach mid-year and the summer lull, when vacations and good weather slow things down, it is a good time to step back and look at how your marketing plan is doing and make some adjustments. No matter how mature your company is it is likely you need to do this each quarter or at least twice a year.

In decades past companies spent 5% to 10% of revenue on marketing. Today in many industries this is more likely to be 20% to 30% of revenue especially when you include staff time. It used to be that advertising people could sell their wares based on “building image, awareness and brand”, some still try but even in consumer markets this is a disappearing phenomenon. Today each marketing expenditure should be tracked to actual sales as closely as possible. This does not mean that every sale can be traced to a single marketing expense. There are always some untraceable sales that are due to the cumulative effect of many things or because the customer can not remember where they heard about your business.

Here are some rules to live by when making marketing decisions today:

1. If You Can’t Track It Don’t Buy It – If you can’t measure a method then don’t spend money on it. This does not always mean precisely, as few things are 100% trackable but you must be able to see a boost in sales as a direct result. Use different landing pages, 800 numbers and other methods to insure at least relative measurement.

2. Repeat the Message to the Same People – It is almost always better to hit the same people 7 to 10 times than ten times as many people once. Generally exposures, or impressions, must get over five and ideally seven or more before people recognize and respond to your name or brand. This requires some real discipline as many people will quit too early and move on when response is slow at first. This just creates a never-ending cycle of low performance campaigns because none reach enough frequency to be effective.

3. Compare ROI Across Tactics – Look at the cost per thousand (CPM) impressions and cost per sale as comparisons across different tactics and media. Obviously some impressions (video) are worth more than others (small print ad) for many products and you are not comparing apples to apples but this at least gives you a baseline and intuitive sense of relative worth.

4. Target a Narrow Niche – Identify your best customer and be happy to narrow the target market based on the media and strategies you can use to concentrate your marketing spending against this group with a customized message.

5. Be Consistent – Make sure your message, brand and image is consistent to each target market and that whatever uniqueness (or unique selling proposition = USP) you have is a significant advantage for that group.

6. Benchmark and Measure Everything – Always have a benchmark and run this consistently, especially when you are trying new things. This will continue to generate your base level of business and help to compare the results of other trial expenditures. The overall market can have peaks and valleys. If you don’t have a benchmark for the same period you may throw out a good marketing approach just because it was put out there at the wrong time.

7. Leverage Outside Expertise – Always get outside help if you do not have someone with 10 plus years of marketing experience on your team. Even if you do just occasional reviews of your marketing plan this will generate results that exceed the cost. And by this I mean 10 years managing and designing the marketing campaigns, not writing copy or working as an assistant in the marketing department of some large firm.

8. Joint Venture – Look for joint venturing opportunities that are true win-win deals where you serve the same market and are not competitive but complimentary.

I know half of the money we spend on marketing is a total waste.
– I just don’t know which half.

What Does the Plan Look Like?

For very early-stage companies I am not big on long, formal marketing plans. Once your total marketing budget exceeds $250,000 this becomes more compelling but in most companies you can do this more informally before then. Things are too dynamic in the two or three years of a new product launch. You are better off experimenting frugally and using the learning from this to make rapid changes. You may write a paragraph on each marketing strategy and tactic just to force you to think through the ones you want to do and get input from others but don’t write a 50 page plan, as too much effort will go into adjusting in and it will clearly be obsolete quickly.

In a newer business (less than 3 years out there selling) you will likely be trying new things constantly. In fact if you are doing 10 things then most likely five are small experiments and five are your baseline marketing tactics that you know have worked in the past. All of these can work together better though if you know they all have a significant overlap with the same audience. Then each will add more to the others creating better returns. For example if there is an industry trade group that is a customer rich environment for you then you would do better to attend their tradeshow and buy an add in their newsletter or magazine and direct mail to their membership than do these three things to three different groups. The cumulative impact of all three will make your company more credible, memorable and seem like a market leader and each individual tactic will likely have better results.

I like to use a spreadsheet that shows columns for each of the following:

Media/tactic name and description

Total cost planned

Total impressions and/or repeats (placements)

Cost per thousand impressions

Sale revenue generated from this

Cost per sale, or the percentage of sales this media costs
Return on Investment (ROI)
Obviously the creative can have a huge impact on results but in print advertising the headline is 90% of the result. So change this until you get good results and don’t let creative types suck you into spending all your time and effort changing campaigns and looks. You are better to be consistent with an ugly add than constantly changing your look even if they are all “prettier”.

1. Target narrowly

2. Consistent message and look and feel

3. Repeat 5-10 times against the same audience

4. Track results closely

5. Review and repeat or try something else

Are You Shooting At A Moving Target?

In this day and age the cost and results from various marketing expenditures can change rapidly. It is no longer a given that the lifespan of a marketing tactic will be for many years. You now need to measure and look at the results monthly, or at least after each cycle or flight of marketing. This does NOT mean after each ad placement, but more likely after 5-7 repetitions of an ad. Of course direct mail and some things should produce results in the first wave.

With increasing media prices and reduced effectiveness public relations and advertorial are becoming much more important components of any marketing campaign. These too must be narrowly targeted to a niche of customers where you can offer something better than most.

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