Archive for: June, 2023

Marketing Strategies When Using Email

Jun 06 2023 Published by admin under Uncategorized

Over the years emails have become the most effective tool for online marketing. It provides benefits to business campaigns, making it easier to directly reach the people concerned.

Email marketing is one of the most powerful ways of getting your products to your customers through direct marketing. This can be done by communicating the information on your products or services to your customers cheaply, effectively, and in a cost effective way.

Emails give you the flexibility of tailoring your messages for the particular customers that you want to address. The effectiveness of email marketing will become apparent only when you send your emails to relevant recipients who are interested in the products or services that you are offering.

Before you send off the emails, you would need to get the consent of the recipients, as otherwise your marketing efforts will be a waste of time.

LET YOUR EMAIL CAMPAIGN BE ENGAGING:

Much would go in to prepare the contents of your email campaign. You need to provide your customers with the necessary information, keeping it brief and to the point. The following are some guidelines that you should follow:

1. You must tailor your email to the specific customer group that you want to target.

2. Your email subject line should attract the prospective customer.

3. You would need to get straight to the point.

4. You would need to use simple words.

5. You should offer exclusive benefits to attract more customer attention.

YOU MUST TARGET THE RIGHT PEOPLE:

You must build up a customer base. Your campaign must have a target, for even though it is a cheaper solution, sending emails to people in a random way may cost you your time. As an example, if you are marketing computer accessories, your target should be those people who are interested in buying your products.

Remember that unsolicited emails are not appreciated, and further, are considered to be illegal. People become annoyed on receiving such emails, which they simply delete without even looking at the contents.

LET PEOPLE OPT INTO YOUR EMAIL CAMPAIGN:

Unsolicited emails are considered to be illegal, though you could send limited extra information regarding other products or services to the prospective customers who have subscribed to your email campaign.

As you let people opt into your email campaign, you should also provide the customer with the option to opt out of receiving any further email messages from you. It would be illegal if you do not provide that opportunity to the people who have agreed to receive your emails.

THE RELEVANCY OF YOUR EMAILS:

In email campaigns it is essential that you know about your target customers. These are the ones who have agreed to receive your product information by email, and even if they do not buy the product or service from you, they are likely to do so in the future.

Your email campaign must be relevant. As for example, you would send information about your new loyalty discounts to prospective high-spending customers. You are likely to receive a positive response from those who have not purchased your products or services for the last six months.

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Email Marketing Deliverability Guidelines

Jun 05 2023 Published by admin under Uncategorized

The biggest obstacle for most email marketers is generally message delivery. Messages that are either blocked or sent to a ‘junk’ folder by the ISPs (internet service providers – who manage incoming mail for their account holders) is a major waste of marketing resources and directly affects an organization’s bottom line. To fully maximize email delivery, it is important to understand why delivery can be a problem and what impacts delivery.

The following guide is designed for marketers who want to better understand the challenges of email marketing, and want to benefit from using the ‘best practices’ outlined by the email industry.

Why delivery can be a problem

Today, legitimate email makes up a very small fraction of the total email volume received by ISPs. One of the main priorities of ISPs is to protect their account holders from unwanted email. The ISPs are spending a lot of time and resources to ensure unwanted messages do not get delivered, and from the following statistics you can see why:

In 2002, 25% of the total mail volume received by the ISPs was considered spam
In 2009, 95% of total mail volume received by the ISPs was considered spam

Since the ISPs are often times implementing new technology, legitimate email marketers can unfortunately find that their messages have been flagged as spam, and are not being delivered to list members. The good news is that ISPs acknowledge the difference between legitimate and non-legitimate email marketers, and they are almost always willing to work with legitimate marketers on improving deliverability.

What impacts delivery

There are primarily four variables that impact email delivery:

1) The quality of the marketer’s list of email addresses is extremely important! The ideal situation is to send emails only to a clean list: A list with minimal invalid addresses; every address on the list has requested (opted-in) the sender’s message; and the list has been mailed to regularly.

Make sure the following has been done – especially when switching to a new email marketing solution:

All addresses that have previously bounced as invalid or nonexistent are not mailed to again.

All unsubscribe requests are honored and not mailed to in the future.

Role account email addresses are not mailed to. Role account addresses are email addresses that normally do not (or rarely) subscribe to mailing lists. Examples include abuse@, admin@, billing@, info@, jobs@, news@, postmaster@, sales@, support@, and webmaster@. These types of addresses are usually harvested directly from websites.

Always know the direct source of any email addresses added to your mailing list. Many poorly maintained lists contain spam trap addresses. A spam trap is an email address that exists solely for the purpose of luring in spam. The trap is to have addresses that are not used for communication (so they would never opt-in to a mailing list) readily available to marketers who purchase email lists or harvest email addresses from the web. Once the spam trap is sent to, the ISP or reputation monitoring service presumes the marketer is not using legitimate list building practices. The presence of even one spam trap can cause major delivery problems. The only way to prevent the presence of a spam trap address is to only mail to addresses that have directly opted-in to the actual list that is doing the mailing.

There is no list of known spam trap addresses. They are always kept secret, so removing them can be difficult. The removal process consists of building a new list with addresses that have either opened a previous message or clicked on any link within a message (spam trap addresses will never open a message or click on a link within a message), and then re-opting-in every remaining member of the list.

Sending to a purchased or rented list will almost always result in poor delivery. List vendors sell or rent the same lists to numerous people, so complaints will be high and open rates low.

2) Email content and design also play an important role in message delivery. Message design should have a professional look with the sender’s brand clearly and quickly identifiable. The content has to be relevant to the person receiving the message, and the message should be presented in an organized manner. Make sure the subject line matches the content and its purpose. And lastly, the ‘from address’ needs to be recognizable by the recipient.

3) Spam complaints are the next important factor in email delivery. ISPs monitor complaints very carefully, making this the number one reason why emails will not get through to major ISPs.

What is a complaint?

A complaint is generated when someone who has received an email reports it as unwanted, unrequested, or for whatever reason considers it as spam. Many ISPs such as AOL, Yahoo, and Hotmail make it very easy for their account holders to report a complaint with just the click of a button.

Major ISPs now have a reporting mechanism called a Feedback loop. The member, who doesn’t know you as a sender or does not want your message, simply clicks on the Spam or Junk button, and then the ISP communicates this back to the Email Service Provider (ESP).

An email marketer’s complaint rate needs to remain below 0.1% – that is only 1 complaint per 1,000 messages sent to any single domain. Higher complaints can result in delivery problems.
Reasons for complaints are fairly straightforward:

Message was not requested – Only send to people who have directly requested your mailings

Poor subject line or unfamiliar FROM name – Don’t try to trick someone into reading your email

Irrelevant Content – The user is not interested in what you are sending

Long lag in communication – You haven’t emailed your list in a long time

High email frequency – Sending too many emails in too short a period

4) Your sender reputation as an email marketer has now become a key factor for successful deliverability.
Email filtering is designed to stop the bad emails and let the good ones through. So if you have a reputation for sending legitimate emails, then your emails will get through to the inbox. Reputation is based on two areas: your company and the domains associated with your company, and the IP addresses used to send your emails. Building a good sending reputation takes time, and the only way to build it is by sending only legitimate emails and following these best practices: Send legitimate emails to clean lists and don’t get complaints.

Recipient engagement has a big impact on a sender’s reputation. Engagement is measured by certain actions a message recipient takes that show the ISP whether the message was wanted or not.

Positive engagement:

Recipients are marking the message as ‘not spam’ if it goes to the spam folder

Recipients are opening messages. The ISPs know if any message has been opened.

Recipients are clicking on the links in the message.

Recipients are adding the sender’s ‘from address’ to their contact list.

Negative engagement:

A high percentage of recipients are hitting the spam button to register a complaint.

A high percentage of messages are being deleted without being opened.

A low open rate

Following these tips will give your message a better chance of not only being delivered to the intended audience, but also absorbed by the people with whom you want to connect!

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Direct Marketing Services

Jun 04 2023 Published by admin under Uncategorized

When talking about direct marketing services, the product has a very special position, as it constitutes the most substantive element in any marketing offer. A good product is the number one weapon in the marketing man’s arsenal. Almost everything that we come across in our daily life is a product. All of them have some utility behind them; all of them cater to and satisfy the needs of some people. So, in simple terms, we can define a product as a “need satisfying entity.”

Marketing starts with the identification of human needs, and culminates with the satisfaction of these needs. It is by offering something that the marketing man achieves this culmination. And this “offering” is the product. The job of marketing is to make the product and the customer meet. When the product wins over the customer, it marks the consummation of marketing.

A product is not a mere non-living object; it is not a mere assemblage of matter- physical and chemical. Utility alone is not the function of a product. A product means something more than a physical commodity. People associate meanings with products; they derive satisfaction from the non-utility aspects of a product as well. Products have an identity or a personality of their own. The utility aspect of the product is but one component of the product personality.

Features like the brand name, the package, the labeling, and the manufacturer’s name and prestige all go into direct marketing services and play a pivotal part in the personality build-up of the product. And this total personality of the product, or the “total product offering,” is the real tool with which a marketer satisfies a customer. Products are almost always combinations of the tangible and the intangible. To the buyer, a product is a complex cluster of value satisfactions. The generic thing by itself is not the product; it is merely the minimum that is necessary at the outset to give the producer a chance to play the game. It is the playing that gets the results.

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Some Effective Ways to Boost Up Traffic to Your Affiliate Marketing Business

Jun 03 2023 Published by admin under Uncategorized

Its a well known fact that any type of business online can not survive if it is not getting substantial amount of traffic and affiliate marketing is the business which is nothing without web traffic. The most difficult part in affiliate marketing is generating. This traffic mainly comes from two sources.

1: Search engines
2: Direct traffic

Now let’s discuss it a bit deeply that how traffic from these two sources comes to your business.

1:Traffic generation from search engine:

More then half of the traffic that you get comes from search engine. Search engine have a system of ranking your website for a particular search term on the basis of your content quality and back links. So it is very important that you totally optimize your content and also get some authority, high PR back links to your website if you want to dominate your niche. Some of the methods that can boost up your traffic and back links in means of direct traffic and search engine traffic are as follows:

1: Article marketing
2: Video marketing
3: Forum marketing
4: Yahoo answers
5: Blog commenting and etc.

Moreover if you want more exposure to your affiliate website then try to social bookmark it with major bookmarking sites like twitter, stumble upon and etc.

2: Direct traffic:

The portion of direct traffic as compared to whole of your traffic is very little, say like 25%. Direct traffic mainly comes from the methods discussed above. Article marketing and video marketing are two important factors in generating direct traffic to your affiliate marketing business. So try to submit as much articles and videos to article directories and video hosting sites as much you can.

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How to Create an Effective Mortgage Direct Mail Campaign

Jun 02 2023 Published by admin under Uncategorized

Direct mail is the most effective and cost effective way to generate new mortgage business there is. Marketing as we know it has changed dramatically over the past few years. Homeowners have more resources than ever before, they can research almost any type of mortgage, company, or product online, and within seconds have the information they wanted. This has taken a significant percentage away from conventional forms of marketing. New spamming laws and telemarketing Do Not Call lists (Which over 58 percent of homeowners in the United States are registered on) don’t leave a lot of ways to directly market to homeowners. With these factors in mind direct mail can be the best most cost effective way to reach new mortgage prospects. With direct mail you’d have the potential to reach 100 percent of all homeowners in the United States.

What if I told you I’ve discovered a direct mail piece that generates an amazing 20 to 30 percent response?

I send 75 pieces per week, at a cost of $35 (Including Postage). Of those I’ll typically get 15 to 20 incoming calls. These will generate about 8 to 10 new mini applications per week which is all I need to reach my current closing goals of 5 to 6 closings per month.

Creating the Mailer

It should be obvious that in order to generate this kind of response that the direct mail piece must be an aggressive one. There are two components to my direct mail campaign, both packaged in a single envelope. The first is a letter that simple says, “Please call me at your earliest convenience at (Phone number) regarding the enclosed document,” followed by my name and signature. The second piece is what gets the homeowner’s attention, and is also what helps generate a huge response, a copy of their Deed of Trust.

The Deed of Trust is perceived by most homeowners to be a very private financial document. In reality, of course, it is available through public records at any county clerks office. However, most consumers are not aware of this, so curiosity plays a large role in the effectiveness of this mailer. When they read the letter they realize that someone has a copy of their Deed of Trust, people immediately question who it could be from and what it is regarding, especially because there is no wording regarding solicitation of any kind in the accompanying letter. In fact, I created this mail campaign based on a similar tactic sent to my home, which intrigued me in exactly this way.
You may receive calls from homeowners who are confused or surprised at the prospect of someone (You) having access to their legal documents. Some callers may even be angry or upset by the mailer. Use those calls to explain your position and take the opportunity to inform them about your services. Homeowners in debt may be concerned that this is another letter from their bank, or a warning about foreclosure. Once you reassure them that you’re there to help, you can almost always get an application over the phone. You’d be amazed by the results.
In addition to the county clerk’s office, you can also get the Deeds of Trust from the title company you work with. Not all title companies the resources to get deeds, but call around and you should be able to find one. If not don’t worry, my website http://www.MortgageDirectMail.com contains information on how to get copies of deeds.

Eliciting Response

The contents themselves are not the only reason for this positive response. There are other aspects to why this direct mail campaign is so successful. The envelope and the way the recipients name and address appears also has a huge effect. There is a reason the national response average is less than one percent. People hate junk mail and when they spot it, they tend to disregard the mail before even opening it. Your first goal is to get the homeowner to open the envelope. Sounds simple, but many people don’t think about this, and that is the reason for a lower response rate.
Here are some suggestions for creating an appealing direct mail piece:

Step One
Develop a compelling direct mail piece. Use the one described above, or invent one of your own that will induce a high response. Remember, you don’t necessarily need to mention your services in the mailer. The method that has worked well for me is to simply provide my phone number, and request that they call regarding the document enclosed.

Step Two
Determine which homeowners you’d like to target. Do you mostly work with Conventional, Jumbo, or FHA loans? Do you want to specialize in a particular niche? Next, compile a list of homeowners on which to focus your marketing efforts. You probably already have a similar list in your database. If not, call some of your contacts and title companies, many will produce a complimentary list for you. Or you may want to purchase leads from a reputable company.

Step Three
Now that you’ve got your address list, you must hand address each mail piece you will be sending. This is going to take some time, but the results will be worth it. If you really don’t have the time and you don’t have an assistant, you can recruit your children, hire a temporary assistant, or enlist your friends help.

Taking the time to hand address the envelopes is one of the most important steps, increasing the response rate substantially. This is what gets them to open the mail piece, most junk mail is not hand addressed. Additionally, I have found the effect to be even greater when I don’t use a company envelope of put a return address. You may choose to simply put your name and address, but leave your company name and logo off. Many people are turned off by unsolicited mail of any kind, and this is a way to circumvent that.

Step Four
Use regular postage, not bulk rate. Deliver the marketing pieces to your post office on Saturday morning to ensure your mail will reach homeowners on Monday and Tuesday, with a few arriving on Wednesday. Believe it or not most people who respond to direct mail respond on the first three days of the week. When mailers arrive on Thursday or Friday, consumers tend to put off calling until after the weekend, and then, in most cases, forget to follow up.
That’s it! Four simple steps to a successful mortgage direct mail campaign you can even do from home. By engaging the consumer and piquing their curiosity you will increase your direct mail response rate dramatically.

Oliver Maldonado is a Mortgage Consultant, National Sales Trainer, and Author of The Mortgage Book and The Greatest Sales Book in the World.
[email protected] or www.MortgageDirectMail.com .

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